Founded by Zaire Benjamin who is currently a Young Entrepreneur at SoHarlem.

Project Za is for the people who was never meant to blend in.

The people born to stand different. Born to disrupt. Born to make rooms uncomfortable just by being fully themselves.

This brand is built off rebellion, breakthrough, whimsy, chaos, hood genius, and raw vision. I’m not interested in playing it safe or making ‘normal’ clothes. I like distortion. I like exaggeration. I like making people question what fashion is supposed to look like.

You gotta be comfortable with controversy if you really tryna push something forward. That’s power. Being the only odd one in the room and still standing tall—that’s power. Making people laugh, stare, feel confused, inspired, uncomfortable, all at once—that’s art to me.

Project Za mixes fantasy with the block. Loud silhouettes. Weird props. Polka dots. Controlled chaos. Humor mixed with pain. Childlike energy mixed with rebellion. It’s serious and unserious at the same time.

This is for the people who don’t ask for permission to create.

The people who rather be remembered than accepted.

The people bold enough to turn their weirdness into identity.

This ain’t quiet.

This ain’t normal.

This ain’t made to fit in.

This is proof